Tuesday, September 2, 2008

Affordable Apple: Here Come the Clones

It was only a matter of time after Apple’s switch to Intel and subsequent thriving of the OSx86 project. There were already plenty of hardware guides helping users spec out their own OSx86 compatible PCs. Now you can switch on the cheap without putting in that kind of effort. Psystar Corporation is selling computers with OS X Leopard preinstalled starting at $554.99. Here are the specs on their baseline machine:

* 2.2GHz Intel Core 2 Duo E4500 Processor
* 2GB of DDR2 667 memory
* Integrated Intel GMA 950 Graphics
* 20x DVD+/-R SATA drive that is Lightscribe-capable



A significant processor gain and twice the memory and hard drive of Apple’s closest priced Mac mini which is $50 more. Interesting to note that most of the cost for these computers, like PCs today, is in the cost of the operating system. In fact, even more of the cost ($155) is due the operating system in the case of these machines because Apple does not have OEM licensing pricing available. Psystar does make their hardware available without Leopard preinstalled for $399, a move likely to encourage piracy of Apple’s OS X. If Apple can hold back the knee-jerk urge to sue they must be feeling right now, this could be another revenue opportunity. A $90-a-copy OEM licensing deal with companies like Psystar in exchange for the manufacturer agreeing not to sell the equipment without an operating system, similar to deals Microsoft has been known to engage in with Dell and other manufacturers, it would serve both add a revenue stream from a customer base that currently finds Apple’s lineup cost prohibitive and reduce revenue loss via piracy. That would make a lot of business sense. Apple will still be the Cadillac. These machines are large ugly bricks compared to the cool and sleek Mac mini. Of course I’m morally opposed to enforced licensing schemes such as that. ;)

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